Batch Tracking for Beauty & Cosmetics Brands Using Veeqo

The Challenge: Shipping Fresh Beauty Products

If you're selling beauty products through Veeqo, customer expectations are high: they want fresh products with long shelf life remaining. Shipping expired or nearly-expired cosmetics damages customer trust, leads to returns, and hurts your brand reputation.

The problem is that Veeqo doesn't track batch numbers or expiry dates at the order level. You can't enforce FEFO (First-Expired-First-Out), trace quality issues to specific batches, or manage expiry dates across your product line. This puts your business at risk.

Why Beauty Brands Need Batch Tracking

Beauty and cosmetics sellers face unique inventory challenges:

• Customers expect 12-18 months of shelf life remaining on skincare and cosmetics
• Product recalls often affect specific batches due to ingredient or formulation issues
• Seasonal collections and limited editions require tight inventory control
• Multi-SKU gift sets need component-level batch tracking
• 8-12% of beauty inventory typically expires before selling (industry average)

TraceLot solves these challenges by adding batch and lot tracking with expiry management directly into your Veeqo workflow. Ship the freshest products first, reduce returns, and maintain complete traceability.

How TraceLot Works for Beauty Brands

TraceLot integrates with Veeqo to provide automated batch and expiry tracking without changing your existing workflow:

1. Connect your Veeqo account using OAuth integration (takes 2 minutes)
2. Import your beauty SKUs that need batch tracking and expiry management
3. Create batches with manufacturer codes, expiry dates, and PAO information when receiving inventory
4. FEFO automatically assigns batches to every Veeqo order (earliest-expiring batch ships first)
5. Get daily expiry alerts for batches approaching expiration (60, 90 days)
6. Maintain complete traceability for recalls and quality investigations

FEFO for Beauty Products: Shipping Freshest First

Beauty customers are particularly sensitive to expiry dates. Receiving a serum that expires in 3 months when they expected 18+ months can trigger returns and negative reviews.

FEFO (First-Expired-First-Out) solves this by automatically shipping products with the shortest shelf life first, but they're still fresh — just the oldest of your fresh stock. TraceLot's automated FEFO system prevents both expired shipments and customer complaints through systematic rotation.

Example: You have Batch A (expires Dec 2026) and Batch B (expires March 2026). FEFO ships Batch B first, ensuring you sell through inventory before expiration while still giving customers 12+ months of shelf life.

Tracking Gift Sets and Multi-SKU Bundles

Beauty brands often sell gift sets containing multiple products. Without batch tracking, you can't prove which specific batch of serum was in which gift set.

TraceLot tracks each component individually. When you create a 3-piece skincare set in Veeqo, TraceLot assigns a batch to the cleanser, a batch to the toner, and a batch to the moisturizer. If there's a recall on the moisturizer batch, you can identify exactly which gift sets are affected.

Product Recalls in Beauty: Acting Fast Matters

Beauty product recalls happen for various reasons: contamination, ingredient reactions, packaging defects, or formulation issues. Speed is critical — you need to identify affected customers before they experience problems.

With TraceLot, recalls take 5 minutes instead of days. Search for the affected batch code, see every order that included it, export the customer list, and begin outreach immediately. This protects your customers and your brand reputation.