Privacy Policy

Effective Date: July 7, 2025

Last Updated: July 7, 2025

Don't Let Your Privacy Expire - We've Got You Covered!

TraceLot (“we,” “us,” or “our”) is committed to protecting your privacy like we protect your inventory from expiration. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our inventory management software and expiration tracking services (the “Service”). TraceLot operates as an add-on application integrated with Veeqo inventory management systems—keeping your data fresh and secure!

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. Don't worry—our commitment to your privacy never expires!

1. Information We Collect (Always Fresh, Never Stale!)

1.1 Information You Provide Directly

• Account Information: Name, email address, company name, billing address
• Business Information: Company details, inventory data, product information, batch numbers, expiration dates, storage locations
• Communication Data: Info you provide when contacting support, feedback, or surveys

1.2 Information We Collect Automatically

• Usage Data: Feature usage, time spent, performance metrics
• Device Information: IP address, browser type, OS, device identifiers
• Log Data: Server logs, error reports, system activity

1.3 Information from Third-Party Services

• Veeqo Integration Data: Inventory data, product details, orders
• Payment Processors: Billing & payment info via third-party services

2. How We Use Your Information (Keeping It Fresh and Relevant!)

• Service Provision: Expiration tracking, batch processing, alerts, Veeqo sync
• Business Operations: Payments, billing, support, communications, legal compliance
• Service Improvement: Usage analysis, new features, research, security

3. Information Sharing and Disclosure (Only When Fresh and Necessary!)

• Third-Party Providers:
  • Veeqo
  • AWS for storage
  • Stripe, PayPal, etc.
  • Email & analytics services
• Business Transfers: Merger or sale—same safeguards apply
• Legal Requirements: As required by law or to protect rights
• Consent: When you explicitly agree

4. Data Security (Never Past Its Prime!)

We implement encryption, regular security assessments, access controls, and employee training to protect your data. No system is 100% secure, but we promise to keep your information as fresh and protected as possible!

5. Data Retention (Good Things Don’t Have to Expire!)

We retain personal info only as long as necessary to provide Service, comply with laws, resolve disputes, and fulfill business needs. When no longer needed, we securely delete or anonymize it—giving it a proper send-off!

6. Your Rights and Choices (Never Expired!)

• Access & Portability: Request & obtain your data
• Correction & Updates: Fix your info via dashboard
• Deletion: Request removal (subject to obligations)
• Restriction & Objection: Control processing & marketing
• Withdraw Consent: Revoke where applicable

To exercise these rights, contact us at support@tracelot.com.

7. International Data Transfers (Fresh Across Borders!)

Your data may be processed outside your country. We use Standard Contractual Clauses, adequacy decisions, and other approved mechanisms to keep it safe.

8. Children’s Privacy (Keeping Young Data Fresh!)

Our Service is not for anyone under 18. If we learn we’ve collected info from a child under 18, we’ll delete it promptly.

9. State-Specific Privacy Rights (Never Expires in Any State!)

9.1 California Residents (CCPA/CPRA)

California residents have rights to know, delete, opt-out of sale (we don’t sell your data), and non-discrimination.

9.2 Other State Laws

Residents of other states may have additional rights—contact us for details.

10. Changes to This Privacy Policy (Always Fresh Updates!)

We may update this Policy to reflect changes in practices or law. Significant updates will be posted, emailed, or shown in-app. Continued use means acceptance.

11. Contact Information (Always Available, Never Expired!)

• TraceLot Privacy Team – support@tracelot.com – Louisville, KY, USA
• Data Protection Officer (if applicable) – support@tracelot.com

12. Additional Information for EU Residents (Fresh Across the Pond!)

Legal bases: Contract, Legitimate Interest, Consent, Legal Obligation.

EU Representative: Pat Yates – support@tracelot.com. You may lodge a complaint with your data protection authority.