BATCH TRACKING FOR PET FOOD & SUPPLIES
Never Ship Expired Pet Food Again — FSMA-Compliant Batch Tracking
TraceLot automates FEFO allocation, blocks expired inventory, and maintains the lot-level traceability FDA requires for animal food — fully synced with Veeqo.

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The Problem
Why Pet Brands Can't Afford Manual Batch Tracking
Pain Point
Expired Pet Food Harms Animals
Expired pet food and supplements can make animals sick. Pet owners are fiercely protective — one incident creates emotional complaints, social media outrage, and lasting brand damage.
Pain Point
Write-Offs from Fresh and Natural Products
Premium pet foods and treats have shorter shelf lives. Without FEFO automation, newer stock ships while older batches expire — destroying margins on high-value products.
Pain Point
FSMA Animal Food Requirements
FDA's Preventive Controls for Animal Food rule requires documented batch tracking and recall capability. Spreadsheets create compliance gaps that risk warning letters.
Pain Point
Pet Food Recall Complexity
Pet food recalls happen frequently. When a supplier reports contamination, can you identify every affected customer within hours? Manual tracking makes rapid response impossible.
The Solution
How TraceLot Protects Pet Food Businesses
Solution
Automatic FEFO on Every Order
Every order automatically gets the earliest-expiring batch assigned. Your pickers see exact lot numbers in Veeqo — ensuring fresh products reach pets every time.
Solution
Expiry Firewall
Expired pet food and supplements are automatically blocked from Veeqo inventory. No expired products can ever be sold or shipped, protecting animals and your brand.
Solution
FSMA Animal Food Traceability
Maintain complete lot-level records for FDA's Preventive Controls for Animal Food. Track supplier lots, expiry dates, and distribution records for compliance.
Solution
Instant Recall Capability
Generate a complete list of affected customers by lot number in under 5 minutes. Respond to FDA recall requests and protect pet health immediately.
Ready to streamline your pet food & supplies inventory?
Join hundreds of pet food & supplies businesses already using TraceLot to eliminate expired shipments and stay compliant.
Regulatory Compliance
Built for FDA Animal Food Requirements
Pet food and animal feed are regulated by FDA under FSMA. TraceLot provides the batch traceability infrastructure you need.
Regulation
FSMA Preventive Controls for Animal Food
FDA requires animal food facilities to maintain batch-level records and recall capability.
- Lot-level traceability
- Supplier batch tracking
- Expiry date documentation
- Recall response records
Regulation
AAFCO Compliance Support
State feed laws and AAFCO guidelines require documented batch control.
- Batch production records
- Ingredient lot tracking
- Distribution documentation
- Audit-ready history
Regulation
Retailer Requirements
Major pet retailers require suppliers to demonstrate batch traceability.
- Rapid recall capability
- Lot-to-customer tracking
- Expiry management proof
- FEFO documentation
Results Pet Brands Achieve with TraceLot
85%
Reduction in write-offs
0
Expired products shipped
<5 min
Recall report generation
100%
Batch traceability
How It Works
Get Started in 10 Minutes
1
Connect Veeqo
Link your Veeqo account with OAuth in 2 minutes. No code, no IT support needed.
2
Add Batches
Add batches with lot numbers and expiry dates as pet food arrives. Track manufacturing dates, supplier lots, and best-by dates for full traceability.
3
Ship with Confidence
TraceLot auto-assigns FEFO batches and syncs to Veeqo. Expired stock is blocked automatically. Every pet gets fresh, safe products.
Comparison
Manual Tracking vs TraceLot
| Capability | Manual Tracking | With TraceLot |
|---|---|---|
| Batch Tracking | Error-prone spreadsheets | Automated batch assignment |
| FEFO Allocation | Manual picker instructions | Automatic on every order |
| Expired Stock Protection | Risk of shipping expired pet products | Expiry Firewall blocks automatically |
| FSMA Compliance | Documentation gaps, recall delays | Complete audit-ready records |
| Recall Readiness | Days to trace affected orders | 5-minute batch-to-customer report |
| Veeqo Integration | Manual reconciliation | Two-way sync, zero double-entry |
FAQ
Pet Food Batch Tracking Questions
Protect Pets and Your Brand from Expiry Risk
Join pet food brands using TraceLot to automate FEFO, stay FDA compliant, and eliminate expired shipments.
First month free. No credit card required.