FDA FSMA Food Batch Tracking for Veeqo Sellers

The Challenge: FDA FSMA Compliance for Food Sellers

If you're selling food or beverages through Veeqo, you're facing a critical compliance challenge: FDA FSMA Food Traceability Rule requires lot-level traceability for high-risk foods. Without automated tracking, you risk compliance violations, delayed recalls, health hazards from expired food shipments, and costly inventory waste.

The problem is that Veeqo doesn't natively track batch numbers or lot codes at the order level. You can see total quantity, but you can't prove which specific lot went to which customer. This creates compliance gaps, makes recalls nearly impossible, and puts public health at risk.

Why Food Companies Need Batch Tracking

Food and beverage sellers face unique inventory challenges:

• FDA FSMA requires lot traceability for foods on the Food Traceability List
• Food safety recalls must identify affected customers within hours to prevent illness
• Older batches don't always expire first (FIFO doesn't work for perishables)
• Shipping expired food creates health hazards and compliance violations
• 12-18% of food inventory typically expires before selling (industry average)

TraceLot solves these challenges by adding batch and lot tracking with expiry management directly into your Veeqo workflow. No manual spreadsheets, no compliance gaps, no expired food shipments.

How TraceLot Works for Food Sellers

TraceLot integrates with Veeqo to provide FSMA-ready batch and lot tracking without changing your existing workflow:

1. Connect your Veeqo account using OAuth integration (takes 2 minutes)
2. Import your food products that need batch tracking and expiry management
3. Create batches with lot codes, production dates, best-by dates, and receiving information per FSMA requirements
4. FEFO automatically assigns batches to every Veeqo order (earliest-expiring batch ships first)
5. Get daily expiry alerts for batches approaching expiration (10, 30, 60 days)
6. Maintain complete traceability showing which lot number went to which customer order

FEFO: Essential for Food Safety

Most warehouses use FIFO (First-In-First-Out), which ships the oldest stock first. This doesn't work for food products because older batches don't always expire first.

Example: You receive Batch A (best-by Dec 2025) in January, then Batch B (best-by June 2025) in February. FIFO would ship Batch A first because it's older, but Batch B expires sooner. You'd end up with expired food sitting in your warehouse.

FEFO (First-Expired-First-Out) solves this by prioritizing expiry dates over receiving dates. TraceLot's automated FEFO system assigns the earliest-expiring batch to every order, ensuring you never ship expired food and systematically sell through inventory before spoilage.

Food Safety Recalls: Speed Saves Lives

Food safety recalls are time-critical emergencies. Contaminated food, allergen mislabeling, or pathogen detection requires identifying every affected customer within hours to prevent foodborne illness.

Without batch tracking, this requires manually reviewing thousands of orders, checking receiving records, and hoping your spreadsheets are accurate. It can take days — time you don't have in a food safety emergency.

With TraceLot, it takes 5 minutes. Search for the affected manufacturer lot code, and instantly see every order that included it. Export the customer list, begin outreach immediately, and provide FDA with complete traceability records — all from a single query.

FDA FSMA Food Traceability List

The FDA Food Traceability List includes high-risk foods that require enhanced traceability records:

• Fresh-cut fruits and vegetables (pre-cut salads, fruit bowls)
• Certain cheeses (soft ripened, ricotta, Hispanic-style fresh)
• Shell eggs
• Nut butters (peanut butter, almond butter)
• Fresh herbs (basil, cilantro, parsley)
• Ready-to-eat deli salads
• Tropical tree fruits (mango, papaya)

Even if your products aren't on the Food Traceability List, batch tracking is still best practice for food safety, recall readiness, waste reduction, and customer trust.